11 Views
Client
11 Views is a media specialized in women’s football. Created by two football enthusiasts, their ambition is to pay tribute to female players and make this discipline as popular a phenomenon as men’s.
Concept
The team, in the sense of a large sporting family which would bring together the players as well as the clubs, the media and also the fans. Because it is by creating a feeling of collective belonging that this discipline will be able to gain visibility and popularity.
Solution
Development of a graphic identity based around the concept. Providing a coat of arms and a visual system to the media allowing it to bring together both football clubs and their fans.
Year
2020
Attraxion Ateliers
Client
Attraxion Ateliers is a collaborative project between different schools (La Fabrique, ISIPCA, ESMODE and Ferrandie), in the form of a mini-company.
Context
Every year, students from La Fabrique school, in partnership with Gobelins and Ferrandi, form a micro-enterprise and launch a brand. It is for its need for graphic identity that the brand turned to the Gobelins. And it is to meet this need that a one-week workshop is launched.
Solution
To best meet the client’s needs, with my partner (Manon Wargnier), we have developed a conceptual artistic direction: “The experience of your senses”.
Why this concept? Because Attraxion is the feeling of attraction. It is a universe filled with discoveries and sensations where you experience in turn the thrill of an encounter, the adrenaline of seduction and the delight of attraction.
Year
2019
M&A Lab
Client
M&A Lab is a beauty and cosmetics brand with an “In & Out” concept, reflecting the art of individual beauty and working for overall well-being. A holistic approach where the individual regains confidence and self-esteem without compromising on the effectiveness and quality of their In & Out routines.
Context
The client approached me at the very beginning of their project. With absolutely everything to do: graphic identity, packaging, photography, website, social networks…
Solution
After an in-depth analysis of the brand’s needs (communication objectives, target, market, positioning, etc.) I developed an artistic direction around the concept « Pour vous, avec vous » (For you, with you). The design reflects the brand’s philosophy. Based on a simple, organic and refined language.
Year
2021-2022
Newpal
Client
Newpal manufactures and sells “Hard seltzer” type drinks (soft alcoholic drinks). As the start-up has just launched, it needs a graphic identity and a showcase site that can engage and unite both consumers and catering professionals.
Context
This project was carried out as part of a workshop to obtain my Web Designer diploma at Gobelins. It consisted of designing and creating a website, using a CMS, for a client project.
Solution
To best meet the client’s needs, I first proposed a strategic recommendation. This made it possible to define the positioning of the brand and identify the targets. This resulted in the “Consume differently” communication axis, from which the entire graphic identity resulted.
Concerning the website, it was developed respecting the graphic axis identified in the recommendation and taking into account the UX design development and ergonomics standards.
Year
2020
Eole
Context
I was asked to develop a graphic identity and a website in order to respond to a call for tenders for the management and support of the construction and management of a building located in the new Rosa Park district.
Client
Savills France is a company specializing in the real estate sector. It offers its services in several areas, whether consulting, investment, management, renovation, coworking or coliving. It covers all real estate professions.
Solution
After studying the market, the environment and the architecture of the building, Bauhaus emerged as the graphic axis. Under the direction of Tong Zhang, I developed the graphic identity and developed a mini-site around the project.
Year
2019
Blaaack
Context
I was asked to develop and decline the already existing graphic identity to create a website in order to respond to a call for tenders to win a management mandate for a building located in Clichy.
Client
Savills France is a company specializing in the real estate sector. It offers its services in several areas, whether consulting, investment, management, renovation, coworking or coliving. It covers all real estate professions.
Solution
After studying the graphic identity already in place, I sought to reappropriate it (under the direction of Tong Zhang) in order to offer an ergonomic and dynamic web design.
Year
2019