Senior Brand and Graphic Designer based in Melbourne, working with Australian and international clients across brand identity, art direction, digital, print, and photography.
I’ve spent seven years building brands end-to-end, from the strategic thinking behind a visual identity through to the craft of getting every detail right in the final file. My background spans agency, in-house, and independent studio work across France and Australia, which means I’m equally comfortable owning a full rebrand from scratch and delivering polished assets against a tight campaign deadline.
In 2020 I founded Charlotte Guilmard Creative Studio, working with clients across lifestyle, corporate, and service sectors. Photography has always sat alongside the design work, it shapes how I think about image-making and gives me a different kind of eye when I’m art directing a shoot.
I believe good design earns its place by being genuinely useful, not just visually compelling, but strategically right for the brand, the audience, and the moment. My work sits at the intersection of creative rigour and commercial clarity.
Every project starts with the brief behind the brief, understanding not just what a client needs to produce, but what they’re trying to achieve and who they’re talking to. From there I move through concept, refinement, and delivery with full transparency, so clients always know where things stand and why decisions are being made.
My training in economics, advertising, and marketing means I can engage at a strategic level before a single visual is produced, and my design education at Gobelins and ISCOM means the creative thinking is grounded in rigorous craft.
2020 – Present
Charlotte Guilmard Creative Studio — Founder & Senior Designer
Brand identity, art direction, digital and print design, photography, and web design for clients across lifestyle, corporate, and service sectors in Australia and Europe.
May 2024 – Present
Gym Plus — Brand Lead / Senior Graphic Designer
Established the company’s first design function after eight years without brand strategy. Led a full rebrand in 2025: visual identity, brand guidelines, and rollout across all channels and sub-brands.
Feb – May 2024
Red Crayon — Graphic Designer & Content Creator
Campaign content and graphic design for agency clients across social and digital channels.
Aug 2022 – Present
Ozitem — Art Director (via Charlotte Guilmard Creative Studio)
Sole creative lead for a B2B technology company. Art direction and design across social, digital, print, and internal communications.
Nov 2020 – May 2021 Alltricks — Graphic Designer
Digital design for a major sports e-commerce platform: animated banners, social assets, newsletters, website maintenance, and design system contribution.
2019 – 2020 · Savills | 2018 – 2019 · Oscaro | 2017 – 2018 · Anaxago | 2017 · PONK
Graduate and internship roles across agency and in-house environments. Brand identity, digital and print design, art direction support, campaigns.
Disciplines
Brand Identity Systems · Art Direction · Visual Strategy · Packaging Design · Digital & Print Design · Social & Content Design · Publication Design · Photography · UI (CMS-based) · Motion (basic)
Software
Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe After Effects · Adobe Premiere Pro · Adobe Lightroom · Figma · Canva · WordPress · Webflow · Wix
Languages French (native) · English (fluent) · Russian (intermediate)
