Client:
Essist is an online learning platform that merges education, mentoring, and funding into a single experience, designed to make ambitions achievable for people who'd otherwise lack access to the resources to pursue them.
Brief:
The founder approached me at the start of the brand's development to build the visual identity and bring it to life through the website.
What I did:
Developed the full brand identity: visual language, typography, colour system, then designed and built the website using the new identity as its foundation.
The challenge was creating something that felt credible and progressive without being cold; the brand needed to feel like a genuine partner, not an institution.
After a marketing benchmark on the market and the competition, I was able to propose a strategic recommendation. From this study, I was able to define an axis and a concept of communication: “consume differently” with the idea that the consumption of Newpal under -intends to both form a new consumption habit but also provides a new reason to get together and spend festive moments with friends.
