Client
Newpal manufactures and sells “Hard seltzer” type drinks (soft alcoholic drinks). As the start-up has just launched, it needs a graphic identity and a showcase site that can engage and unite both consumers and catering professionals.
Context
This project was carried out as part of a workshop to obtain my Web Designer diploma at Gobelins. It consisted of designing and creating a website, using a CMS, for a client project.
Solution
To best meet the client’s needs, I first proposed a strategic recommendation. This made it possible to define the positioning of the brand and identify the targets. This resulted in the “Consume differently” communication axis, from which the entire graphic identity resulted.
Concerning the website, it was developed respecting the graphic axis identified in the recommendation and taking into account the UX design development and ergonomics standards.
Year
2020
