Client
M&A Lab is a beauty and cosmetics brand with an “In & Out” concept, reflecting the art of individual beauty and working for overall well-being. A holistic approach where the individual regains confidence and self-esteem without compromising on the effectiveness and quality of their In & Out routines.
Context
The client approached me at the very beginning of their project. With absolutely everything to do: graphic identity, packaging, photography, website, social networks…
Solution
After an in-depth analysis of the brand’s needs (communication objectives, target, market, positioning, etc.) I developed an artistic direction around the concept « Pour vous, avec vous » (For you, with you). The design reflects the brand’s philosophy. Based on a simple, organic and refined language.
Year
2021-2022
