Attraxion Ateliers

Client
Attraxion Ateliers is a collaborative project between different schools (La Fabrique, ISIPCA, ESMODE and Ferrandie), in the form of a mini-company.
Context
Every year, students from La Fabrique school, in partnership with Gobelins and Ferrandi, form a micro-enterprise and launch a brand. It is for its need for graphic identity that the brand turned to the Gobelins. And it is to meet this need that a one-week workshop is launched.
Solution
To best meet the client’s needs, with my partner (Manon Wargnier), we have developed a conceptual artistic direction: “The experience of your senses”.
Why this concept? Because Attraxion is the feeling of attraction. It is a universe filled with discoveries and sensations where you experience in turn the thrill of an encounter, the adrenaline of seduction and the delight of attraction.
Year
2019
Theodore

Client
Savills France is a company specializing in the real estate sector. It offers its services in several areas, whether consulting, investment, management, renovation, coworking or coliving. It covers all real estate professions
Context
For the Invest department, with the aim of winning a sales mandate for a Parisian building, I was asked to develop a graphic identity around this property.
Solution
The tenant of the building being a very well-known sports brand, I developed a concept around sport, to offer a complete graphic solution ranging from packaging to the book.
Year
2020
Solidarité Femmes

Client
The association against violence against women! A national hotline 3919 – Violences Femmes Infos is committed to supporting women for their rights to freedom, equality, integrity and supporting them in escaping violence. Instill in women, victims of violence, the power to act through a relationship of trust.
Context
Workshop as part of the CRG (Graphic Design and Production) training at the Ecole des Gobelins. In teams of three we had to propose a logo redesign and carry out an advertising campaign.
Solution
Year
2019
Oscaro Kids

Client
Oscaro, founded in 2001 by Pierre-Noël Luigi, is an online car spare parts resale company. The French’s favorite automotive e-commerce site, Oscaro benefits from significant traffic and visibility.
Context
As part of the launch of its new range of products, toys for children, Oscaro thinks big and decides to create Oscaro Kids.
To promote this new range, I was asked to create a children’s magazine, which could then be used as a landing page and internet banners.
Solution
To respond to this request, I proposed a graphic concept: the children’s magazine.
The aim is to present the products but also to provide an educational and recreational dimension by offering anecdotes and games.
Year
2018
Fleurus

Client
Savills France is a company specializing in the real estate sector. It offers its services in several areas, whether consulting, investment, management, renovation, coworking or coliving. It covers all real estate professions.
Context
For the Invest department, with the aim of winning a sales mandate for a Parisian building, I was asked to develop a graphic identity around this property.
Solution
The building needed to be renovated but presented communist architecture from the 70s, I decided to play on this mix by creating an identity mixing the Soviet USSR style and a modern style.
Year
2020