M&A Lab
Client
M&A Lab is a beauty and cosmetics brand with an “In & Out” concept, reflecting the art of individual beauty and working for overall well-being. A holistic approach where the individual regains confidence and self-esteem without compromising on the effectiveness and quality of their In & Out routines.
Context
The client approached me at the very beginning of their project. With absolutely everything to do: graphic identity, packaging, photography, website, social networks…
Solution
After an in-depth analysis of the brand’s needs (communication objectives, target, market, positioning, etc.) I developed an artistic direction around the concept « Pour vous, avec vous » (For you, with you). The design reflects the brand’s philosophy. Based on a simple, organic and refined language.
Year
2021-2022
USA
Project
After reading the book “On the Road” by Jack Kerouac, I wanted to recreate the road trip and see if the American society described in the book had evolved.
With a group of friends, we went to New York / San Francisco and lived on the road for a month and set off to discover the Americans.
This project documents the process and our approach.
Year
2018
Riga
Project
This photographic series aims to show the paradoxes between the different generations living in Latvia and more particularly in Riga.
It all started in 2015 when I went to live for 6 months in Latvia as part of Erasmus. At that time, I was a student of economics and social sciences.
The experience totally exceeded my expectations. I discover a country in full awakening, fractured between two visions: part of the population still living the trauma caused by Soviet oppression and the other part, the young, those who have not experienced this free period, independent and dynamic.
Indeed, Latvia finally obtained its independence in 1991 (after having been occupied throughout history by the Swedes, the Germans, the Poles and the Russians). So the country has been free for 25 years. So, on the one hand, there are those over 35. They remember the Soviet regime. They only speak Latvian and Russian, or even only Russian, do not respect any rules of politeness (in fact, during the USSR, politeness was a sign of the bourgeoisie and therefore to be avoided) and are afraid of foreigners. On the other there are those under 30, those who don’t remember those times.
These young people travel all over the world, speak Latvian and English, reject any Russian roots. They are dynamic, open and very creative. And above all, today, it is they who are gradually arriving at the head of large companies, the government, organizations… They are waking up the country and it is an extraordinary thing to witness live to this awakening and its changes.
And that’s the goal of the series: to show these parallels that inhabit Latvia.
Year
2015-2018
Finland
Project
In the spirit of Jack Kerouac’s book « On the Road », I grabbed a car and a few friends, and we set off to explore Finland. We explored expanses of forests and lakes in an effort to understand why Finland is the happiest country in the world.
Itinerary: Helsinki – Aland – Rauma – Lake Saimaa – Helsinki
Year
2017
Concerts
Project
Fan of music and in particular the rock scene. I scour the concerts in search of the last traces of life and the Parisian rock spirit.
Years
2012-Onward
Backstage
Project
“Backstage” is a series that shows behind the scenes.
A day of filming, a complete crew, an apartment transformed into a studio, a tangy and dark clip directed by Oliver Dahan… Here’s the other side of what was happening behind the cameras.
Year
2016-2020