Client
Attraxion Ateliers is a collaborative project between different schools (La Fabrique, ISIPCA, ESMODE and Ferrandie), in the form of a mini-company.
Context
Every year, students from La Fabrique school, in partnership with Gobelins and Ferrandi, form a micro-enterprise and launch a brand. It is for its need for graphic identity that the brand turned to the Gobelins. And it is to meet this need that a one-week workshop is launched.
Solution
To best meet the client’s needs, with my partner (Manon Wargnier), we have developed a conceptual artistic direction: “The experience of your senses”.
Why this concept? Because Attraxion is the feeling of attraction. It is a universe filled with discoveries and sensations where you experience in turn the thrill of an encounter, the adrenaline of seduction and the delight of attraction.
Year
2019
