Client:
Essist is an online learning platform that merges education, mentoring, and funding into a single experience, designed to make ambitions achievable for people who'd otherwise lack access to the resources to pursue them.
Brief:
The founder approached me at the start of the brand's development to build the visual identity and bring it to life through the website.
What I did:
Developed the full brand identity: visual language, typography, colour system, then designed and built the website using the new identity as its foundation.
The challenge was creating something that felt credible and progressive without being cold; the brand needed to feel like a genuine partner, not an institution.
Concept
For the exhibition, which took place from February 14 to 28, 2019, I chose to focus on the contrast between a Soviet and post-Soviet society. A scenography, as well as a graphic identity around the exhibition have been developed in this direction.
Articles around the event:
MX France – Fisheye Magasine
